Creating a Destination
Food, Entertainment, Art and Culture
It’s been over 3 years since the Holiday Farm Fire destroyed the town of Blue River, slowly things are progressing.
now accepting applications for craft vendors and food carts!

Vendor Event Dates:
- Opening Weekend: Memorial Day Weekend (May 24th-26th)
- Father’s Day Weekend: June 14th-15th
- June 28th-29th
- July 4th Weekend: July 4th-6th
- July 19th-20th
- August 2nd-3rd
- August 16th-17th
- Labor Day Weekend: August 30th-September 1st
Vendor Rates:
- Single-Day Rate: $40 per day (Saturday or Sunday)
- Weekend Rate (Both Saturday & Sunday): $70 per weekend (Save $10!)
- Multi-Weekend Discounts:
- 2-3 weekends: $65 per weekend
- 4-5 weekends: $60 per weekend (priority dates included)
- Full Season (8 weekends total, per proposed dates): $55 per weekend (priority placement)
Food Cart Rate:
- $695/ month, including all utilities, except cart propane. 1 Year Lease
- Features include:
– Electricity (50 or 30 Amp Receptacle for each cart)
– Potable Water Connections to Yard Hydrants
– Gray Water Disposal
– Portable Toilets with Hand Wash Sink
– Trash
– Open and Covered Seating AreasAsk about our 1st year rent incentive – winter months are 50% off!
The Lucky Boy Mining Camp is a tiny business village built to support micro-enterprises, pop-up vendors, and small businesses run by local entrepreneurs along the McKenzie River.
Located in the heart of Blue River, this project plays a vital role in helping our community recover from the devastating impacts of the Holiday Farm Fire. More than just a place to shop, it’s a space for connection, resilience, and renewal.
We envision Lucky Boy as a lively hub where locals and visitors alike can gather — a walkable village where people can explore local shops, grab a bite to eat, discover handmade goods, and experience the creative energy of the McKenzie River Valley.
This initiative aims to jumpstart rural economic recovery by creating an accessible and flexible commercial space that’s built for the unique needs of small businesses — especially those just getting started or rebuilding after loss.
Our goals include:
Attracting Visitors: Establish a must-stop destination for travelers along the McKenzie River, helping to boost the tourism economy.
Encouraging Recovery: Spark hope and momentum for Blue River’s continued recovery by creating visible, community-led progress.
Supporting Arts and Education: Offer a platform for local artists, educators, and makers to share their work through workshops, performances, and hands-on experiences.
Empowering Local Businesses: Provide affordable, low-barrier retail space that helps small businesses launch, grow, and succeed.
Enhancing the Visitor Experience: Create a memorable destination with food, shopping, and experiences that encourage longer visits and deeper engagement.
Building Community Pride: Celebrate the resilience and creativity of Blue River through a project that reflects our community spirit and determination.
The Lucky Boy Mining Camp isn’t just about retail — it’s about rebuilding stronger, together. Through this project, we’re creating opportunities, restoring vitality, and honoring the story of a place that refused to give up.
The Problem: Blue River was the central retail and service hub for the area.
A vibrant Blue River is important to the entire upper McKenzie Community
Blue River Died
On Labor Day, 2020, the Holiday Farm Fire ravaged our communities, taking out hundreds of homes and businesses.
The town of Blue River was incinerated – turned to dust in a matter of hours.
Before the fire, the town was already struggling from a number of issues:
- Decades of land use laws designed to strangle rural Oregon,
- An economy moving away from timber harvesting
- Highway changes that bypassed the downtown businesses
Businesses have been lost. Scant resources had been made available for business recovery.
3 years later, there has been some rebuilding started with some homes and services like the post office, fire station, medical clinic and library. Only one other business has broken ground to rebuild.
This recovery project is designed to Help
- businesses reopen – especially those impacted by the fire.
- Provide more services and food options to the community
- Support Tourism in the region by providing much needed food, shopping and attraction options.
McKenzie Community Partnership is working to help small businesses recover.
Problem
New restaurants require a tremendous investment and also require the ability to handle a lot of sewage. This is a huge problem for our area.
- Septic Capacity is Limited
- Small town population and seasonal tourism means lower volume business
- Cost to build standard restaurant could easily hit $500 a sq ft.
Solution
Food Carts
- They are inexpensive to build
- Require few employees to operate
- Can operate seasonally
How To Make Food Carts Pop!
Provide a food cart pod with multiple carts, beautiful common outdoor and indoor dining space, restrooms and occasional entertainment.
Problem:
We have many talented artists who live along the river – yet there are limited spaces to display and sell their creations.
Solution:
Create an Artist Co-Op
Provide affordable retail space and resources to local artists and entrepreneurs to help them start businesses and generate sustainable income, supporting the local economy and region.
Create an Art Gallery
Enable co-op members to share their expertise and skills by offering educational workshops, supporting both personal and professional development in the community.
Problem:
Most people aren’t aware of the history of the Native Americans that lived here before Europeans immigrated here.
Solution:
Work with local tribes to create a welcoming center to share the history and another reason to stop.
The Challenge
For many small and micro businesses, the cost of opening and maintaining a traditional brick-and-mortar store is simply out of reach — especially in rural communities rebuilding after disaster.
Our Solution
We’re reimagining what it means to do business in a rural town.
Affordable Pop-Up Shops: Vendors can rent small storefront spaces at a fraction of the cost, with flexible booking options that align with peak tourist traffic. No long-term commitment required.
Strength in Numbers: Grouping shops together creates a vibrant, buzzing market atmosphere that draws more attention than individual stands.
Weekend Market Vibes: Think Saturday Market — curated, community-driven weekend events that celebrate local talent, food, and craftsmanship.
Collaborative Co-Op Model: For vendors who want to reduce costs even further, we offer the option to share space and resources through a co-op model that supports multiple small businesses under one roof.
We’re building a space where local businesses can thrive — one pop-up at a time.
The images shown are for inspiration. The sketches are concepts we created.
Community News, Events and Resources
We’ve created a database of resources for victims of the Holiday Farm Fire.
Keep up to date on local news, events and community support.
Find out how you can support the community with your time and expertise or by donating to help run community projects in the area.
Tiffany Lemmerz – #McKenzieStrong
#McKenzieStrong